ILI SOTO
Editorial Director / Copywriter
Writing that Works.
Welcome to my digital domain! I’m an accomplished editorial manager and content creator with a rich background in copywriting, brand development, copy editing, and digital marketing. I have a knack for creating content with character by bringing a unique blend of creativity and strategic thinking to every project.
LOLAVIE
Agency: MAD
Creative Director: Rafael
Copywriter: Iliana Soto
Whatever Lola wants…
How do you create a brand that captures the effortlessness and authenticity of one Jennifer Aniston? Naturally. Aniston’s team reached out to Mad for creative assistance in conceptualizing and deploying the branding for her new haircare line.
We deliver.
With Aniston’s desires at the forefront, we curated language that seamlessly integrated with the refined and minimalistic black & white art direction while accentuating the natural ingredients of the product line. From evocative product descriptions to captivating marketing copy, every word was meticulously chosen to convey LolaVie's timeless elegance and sophisticated charm.
How do you keep a connectivity brand’s messaging consistent across print, digital, and email? Through thoughtful collaboration and thorough campaigns.
From service reminders to new product launches, network updates, and exciting initiatives, we leveraged Straight Talk’s authentic and approachable brand identity to deploy campaigns and general content that always felt, well, connected.
Agency: MAD
Creative Director: Rafael
Copywriter: Iliana Soto
It’s not just what you say.
It’s how you say it.
Whitetail
Club
Agency: Smarthinking Inc.
Creative Director: Patricia Gil
Copywriter: Iliana Soto
As copy editor at Smarthinking Inc., I spearheaded the storytelling and content creation for the agency’s priority client, Whitetail Club. This discerning mountain-top client boasted a premier private community, award winning golf club, lakefront resort, spa, and multiple casual and fine dining establishments.
Essentially, an aspirational utopia delivering luxury and wilderness in one decadent package.
Beautiful in pictures.
Breathtaking in person.
Pages that Pop
We were tasked with redesigning a web experience for an upscale mountain resort that delivered on their promise of “luxury on the edge of the wild.”
Working in close collaboration with a talented art director, we conceptualized a “choose your adventure” theme for Shore Lodge’s new website, paying close attention to the UI/UX experience, and ensuring every detail paid homage to the resort’s many rich and rugged offerings.
Through strategic storytelling and design, we invited the user to explore the versatility of the resort’s offerings with a web experience that catered to the thrill-seeker and luxury-lover alike.
Tools of the Trade
Throughout my experience, I’ve had the opportunity to work with an assortment of software, from project management and social media tools to web building platforms and a very handy coin flipper app.